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The 8 Best Tools for Etsy sellers

If you’re an Etsy seller looking to streamline your business, boost your marketing, and get your finances in order, then you’re in the right place. In today’s post, we’re going to be talking about the 10 best tools for Etsy sellers to help you manage and grow your shop effectively.

Whether you’re just starting out on Etsy or you’re a seasoned seller, these apps will help you save time, increase your productivity, and ultimately grow your business.

1. Etsy Seller App

As you now know, Etsy is a very popular marketplace with millions of buyers and millions of sellers. With so much competition on the platform, it’s essential for Etsy sellers to stay on top of their game and manage their shops efficiently. One way to do that is by using the Etsy Seller App, which is designed specifically for Etsy sellers and offers a range of features to help sellers manage their shops on the go.

The Etsy Seller App is a great tool for Etsy sellers because it allows them to manage their shop and stay connected with their customers from anywhere, at any time. With the app, you can easily monitor your shop’s performance by checking your stats, sales, and reviews. You can also manage your inventory, add new listings, and edit existing ones, from one app. This can be especially useful for sellers who may not have access to a computer all the time, or who prefer to manage their shop from their phone or tablet.

Another reason why Etsy sellers should use the app is that it offers a range of useful features that can help them grow their shop. For example, you can use the app to respond to customer inquiries, you can manage their orders, and even create and manage promotions and sales.

Updates is another great feature available through the Etsy Seller app that allows sellers to share photos and link them to their listings. This feature is a fantastic way to increase visibility and sales simply because it allows sellers to push their posts to everyone who favorited their shop and engage with their customers on a more personal level. By sharing photos of their products in use or in the making, sellers can help potential customers envision themselves using or owning the product, which can lead to more sales. In addition to showcasing their products, sellers can also use Updates to share behind-the-scenes content, announce new products or collections, and share other relevant news or updates. This type of content can help sellers build relationships with their customers, establish their brand identity, and create a loyal following.

By having all of these features available in one place, Etsy sellers can save a lot of time and stay organized by usin the Sell On Etsy App so I would definitely suggest you try this yourself.

2. Alura

Alura is another powerful tool that Etsy sellers can use to grow their Etsy shop by researching their market and optimizing their listings. This platform offers a range of features that can help sellers to manage their shops more efficiently and effectively, allowing them to focus on creating and selling their products rather than guessing what could sell on the platform and what keyword to include.

One of the key benefits of using Alura is its listing optimization tool. This tool allows sellers to analyze their listings and get recommendations for improving their titles, descriptions and tags as well as researching their market and competitors to find well performing keywords to include in their listings. By optimizing their listings, sellers can appear higher in search results, attract more traffic to their shop, and increase their sales which makes Alura an incredible tool.

In addition to listing optimization, Alura offers many other features that can help Etsy sellers to grow their businesses. These include product research with data-driven insights into popular products and trends as well as competitors revenue estimate by using the Alura Chrome extension. In addition to the existing features, Alura has recently added two new features that can further help Etsy sellers to optimize their shops and boost their sales.

The first feature is an AI assistant, which can help sellers to create engaging and effective product descriptions. Writing product descriptions can be a time-consuming task for Etsy sellers, especially if they have many products in their shop. The AI assistant uses advanced algorithms to analyze the product and create a description that is optimized for search engines and customer engagement. This feature can be especially useful for sellers who are new to writing product descriptions or who have limited time and resources.

The second feature that Alura has recently added is Email Marketing. With this feature, sellers can send custom emails to their customers, including newsletters, promotions, and follow-up emails. Email marketing is a proven strategy for driving sales and building customer loyalty, and Alura’s Email Marketing tool makes it easy for sellers to create and send professional-looking emails. Alura’s new features add even more value to an already comprehensive suite of tools for Etsy sellers.

By using this tool, you could save time, increase your visibility, and drive more sales so I strongly believe it’s worth considering incorporating Alura into your overall marketing and sales strategy.

Also read: Optimized Etsy Listings: How to do TITLES and TAGS for Etsy search

3. Canva

Now, for all the Etsy sellers looking to enhance the visual appeal of their shops and create highly converting product photos, I think you should definitely consider using Canva.

If you’re don’t know already, Canva is a graphic design platform that offers users many useful tools and templates to create professional-grade designs quickly and easily. If you sell digital products for example, with Canva’s mockup templates, you can create product images for that showcase your items in real-life contexts, making it simpler for potential buyers to visualize how your products can be used. Canva also has a vast library of design elements and fonts that you can use to create product images that are visually appealing while also providing vital information about your product.

Aside from enhancing the look of your shop, Canva can also be used to create digital downloads that you can sell on Etsy. So for example, you can create printables like calendars or planners or social media templates that other business owners can use to promote their products and services. There is an extensive range of profitable Canva templates that you can sell on Etsy. You can design printable wall art, blog post templates, or social media templates, to just name a few and make thousands every month completely passively.

On top of that, Canva can also be a very valuable tool for social media marketing. You can create posts for platforms like Instagram, Pinterest or Facebook using Canva and then schedule them to go live at a later time all in the same app. This can save you significant time and effort because you can plan your social media content in advance, and publish your posts consistently to engage with your audience and increase your visibility.

So really, Canva is a very versatile tool that Etsy sellers should consider using to upgrade the appearance of their shops, create profitable digital downloads, and plan their social media content.

4. Vela

Vela is another amazing tool to help Etsy sellers save time and effort when editing their shop and listings.

One of Vela’s most useful features is profiles. Profiles are templates for Etsy listings, which can be applied to multiple products at once. This feature is particularly helpful for sellers who offer similar products with minor variations so instead of creating individual listings for each item, sellers can use profiles to create a template that includes all the necessary information, such as title, description, tags, and pricing. You can then apply this template to multiple products which allows you to save time and effort. Profiles can also be edited and updated at any time, making it easy for sellers to make changes to their listings as needed.

Many Etsy sellers operate multiple shops or sell on other sales channels, like Amazon or Shopify and managing all these shops can be time-consuming and challenging, but Vela’s multi-shop management feature makes it much easier. With Vela, you can manage all your shops and sales channels from a single dashboard which then allows you to focus on growing your businesses rather checking different platforms. Vela’s multi-shop management feature also allows sellers to import their listings from other sales channels to their Etsy shop and vice versa which makes it very easy for sellers to expand their reach and sell their products on multiple platforms without having to create individual listings for each platform.

Now, one of Vela’s most powerful features is bulk edit. Bulk edit allows sellers to change many listings at once, saving them time and effort. With bulk edit, you can change listing information such as titles, descriptions, tags, prices, and more, across multiple listings.

I personally love this feature especially when you start selling hundreds of products and you need to change the pricing or photos in your listings all at once. Other available features you might find useful could the scheduled features to update listings at a specific time or the photo editing tool to improve your product photos.

5. ShipStation

Etsy sellers who are looking to make their shipping processes as easy as possible and improve customer satisfaction should definitely consider using ShipStation.

ShipStation is a cloud-based shipping software that helps e-commerce businesses manage their orders and automate shipping processes. One of the most important features of ShipStation is its ability to integrate with multiple carriers, including national ones like USPS or Royal Mail as well as private ones like FedEx, UPS or DHL.

This allows Etsy sellers to compare shipping rates and delivery times from different carriers and choose the best option for their own business. ShipStation also offers discounted shipping rates from many of its carrier partners, which can help Etsy sellers save money on shipping costs. ShipStation also offers a range of automation features that can help Etsy sellers save time and improve efficiency. For example, ShipStation can automatically import orders from Etsy, update order statuses, and send shipping notifications to customers. ShipStation can also automate shipping label creation, allowing sellers to print labels in batches and streamline their shipping processes.

Finally, ShipStation allows Etsy sellers to create customized packing slips and shipping labels, which can help improve their branding and customer experience. You could for example add your logo, a personalized message, or other information to your packing slips and labels which makes it easy to create a more professional and personalized appearance for your packages.

6. Notion

Now I’m a bit biased when it comes to the next tool because I am a big fan and I could not live without this app. If you’re looking to increase your productivity and manage your business more effectively, you should consider using Notion.

Notion is an all-in-one workspace that allows you to create and manage tasks, projects, databases, and notes all in one single platform. The tool offers a range of customizable templates that can be used for a variety of purposes, such as project management, goal tracking and finance.

Users can also create their own templates and share them with their team, allowing for a more efficient and streamlined workflow. Notion’s databases feature allows users to create customizable databases for storing and managing information. This can be particularly useful for Etsy sellers who need to keep track of inventory, orders, and customer information.

Notion also allows for easy collaboration between team members if you have any, with features such as comments, mentions, and task assignments. You can also share pages and databases with external collaborators, making it easy to work with freelancers, suppliers, or other partners. Finally, Notion integrates with a range of third-party tools, such as Google Drive, Trello, and Slack which allows users to streamline their workflow and avoid switching between multiple platforms.

Altogether, Notion has completely changed the game when it comes to productivity and achieving my long term goals. I could not operate my business without it so I would definitely recommend you check it out and try it for yourself.

7. Google Analytics

Google Analytics is a free web analytics service that provides detailed information about website traffic and user behavior which can be a valuable addition to the overall strategy of Etsy sellers.

First and foremost, Google Analytics provides Etsy sellers with detailed insights into the performance of their online store, much more than what would get with Etsy stats only. By tracking metrics such as the number of visitors, page views, and bounce rates, sellers can gain a better understanding of how their store is performing and identify areas for improvement.

In addition to basic traffic metrics, Google Analytics also provides more advanced insights into user behavior. For example, it can track the paths that users take through your shop, which pages they visit most frequently, and how long they spend on each page. This information can then be used to identify which products or categories are most popular, which pages may need to be optimized for better engagement, and where users may be dropping off before completing a purchase.

Google Analytics can also be used to track the effectiveness of marketing campaigns. By setting up custom campaigns and tracking codes, sellers can see which marketing channels are driving the most traffic and conversions to their store. This can help you to optimize marketing spend and ensure that you are getting the most bang for your buck.

Overall, Google Analytics is an amazing tool, it can help sellers to optimize their online store, improve their marketing efforts, and increase their chances of making sales so I would strongly recommend you link your Etsy shop to your Google Analytics account.

8. Mailchimp

Email marketing is an essential part of any eCommerce strategy, and for Etsy sellers, it can be particularly valuable for reaching and engaging with their audience.

Mailchimp is one of the most popular email marketing platforms available simply because you can start for free. One of the primary benefits of email marketing is its ability to deliver high conversion rates. Studies have shown that email marketing consistently outperforms other marketing channels in terms of conversion rates, with an average conversion rate of around 2-3% peaking up to 5-7% depending on the industry you’re selling in. This means that for every 100 people who receive an email, 2-3 of them are likely to make a purchase on average.

This high conversion rate is largely due to the fact that email allows sellers to directly reach out to people who have already shown an interest in their products or brand, and to deliver personalized and relevant content that resonates with them.

Another key benefit of email marketing is its ability to drive repeat purchases by sending regular emails to your audience. Doing so will allow you to keep your brand top-of-mind and encourage customers to return to your store to make additional purchases. This can help to build customer loyalty and increase the lifetime value of each customer you get. In addition to its high conversion rates and ability to drive repeat purchases, email marketing is also a cost-effective way to reach and engage with a large audience.

Unlike other marketing channels such as paid search or social media advertising, email marketing typically has a much lower cost because you’re only paying a flat monthly fee rather than a cost per click or per impression. Mailchimp, in particular, offers a range of features that can help Etsy sellers to optimize their email marketing campaigns. For example, it provides a range of pre-designed templates that can be customized to match your branding and message, making it super easy to create professional-looking emails without any design or coding skills.

It also offers segmentation tools that allow sellers to target specific groups of customers based on factors such as purchase history, geographic location, or engagement level. Another key feature of Mailchimp is its automation capabilities. You can set up automated email campaigns that trigger based on specific actions or events, such as when a customer signs up to your newsletter for example. These automated campaigns can help to save time and effort, while also delivering targeted and personalized content to customers at the right time.

With all of these features available for free, Mailchimp truly is an amazing tool that can help sellers to optimize their email marketing campaigns and achieve even greater success on the platform.

9. Later

Social media has become an essential part of any eCommerce strategy, and for Etsy sellers, it can be particularly valuable for increasing visibility and driving traffic to your store.

However, managing social media accounts can be time-consuming and challenging, especially for small business owners. That’s where Later comes in – it’s a social media scheduling tool that can help Etsy sellers to streamline their social media efforts and achieve greater success on platforms such as Instagram, Facebook, and Pinterest.

Later is a fantastic app that offers a range of features that can help Etsy sellers to create and schedule engaging content on social media. For example, it provides a media library where sellers can store and organize their photos and videos, making it easy to find and reuse content. It also offers a video editor that allows sellers to trim, crop, and add filters to their videos before sharing them on social media.

Later also provides a range of scheduling and automation features so that you can create content at a time that’s convenient for you and then automate its publication on social media. It also provides a visual content calendar that makes it easy to plan and organize social media posts over time.

Later’s analytics and reporting features can also provide valuable insights into social media performance. In here, you can track key metrics such as engagement rates, follower growth, and post reach, and use that information to optimize your social media strategy. Later also provides recommendations and tips for improving social media performance, such as the best times to post or the most effective hashtags to use.

So Later can be a very valuable addition to your toolkit as an Etsy sellers because it helps you to optimize your social media campaigns and increase your views and sales.

10. QuickBooks

As an Etsy seller, you know that managing your finances is a crucial aspect of your business. However, for many entrepreneurs, accounting can be a tedious and time-consuming task.

QuickBooks is a very easy to use accounting software that can help simplify your financial management, reduce errors, and streamline your business operations by tracking your income and expenses, create invoices, manage bills, and generate financial reports.

One of the primary benefits of using QuickBooks is that it can save you time. As an Etsy seller, you likely spend a lot of time managing your finances, which can be overwhelming and take away from other aspects of your business, the ones that are actually going to move the needle like creating amazing products.

Instead, using Quickbooks allows you to automate many of these everyday financial processes so you can focus on what matters. Another advantage of using QuickBooks is that it can help you stay organized. The software allows you to track your income and expenses in one place, so you always know how much money is coming in and how much is going out of your business. You can also categorize each of your transactions, which can make it easier to generate financial reports and file taxes.

QuickBooks also offers a range of reporting features that can help you gain insights into your business performance. You can generate financial reports, such as profit and loss statements and balance sheets, to get a clear picture of your business finances and also, to use as your official account documents at the end of each financial year. In addition to these benefits, QuickBooks can also be fully integrated with Etsy which makes it even easier to track your sales and expenses, and ensure that your financial information is up-to-date.

Finally, QuickBooks offers a range of pricing plans to fit different business needs and budgets. You can choose from a range of plans, including a self-employed plan for solopreneurs, a small business plan for growing businesses, and an advanced plan for larger businesses with more complex financial needs. This makes QuickBooks a scalable option that can grow with your business over time.


If you found this article useful and you’re looking for even more tips and advice to take your Etsy shop to the next level, download your FREE Etsy guide to success to help you get consistent sales in your Etsy shop below.

It’s 10 pages full of information that you need to know if you’re trying to have a successful Etsy shop.

Tools For Etsy Sellers Q&A

Is there an Etsy shop manager app?

Yes, as of 2023, there is an Etsy Shop Manager app called “Etsy Seller” which allows you to manage your shop, including responding to customers, creating and editing listings, viewing shop stats, and managing orders.

How do I update my inventory on Etsy in bulk?

You can update your inventory on Etsy in bulk using the “Bulk edit” tool in Etsy or by using a third-party tool like Vela. Sign in to Etsy, go to Shop Manager, then Listings. Check the boxes of the listings to edit, go to Editing Options, choose an action, make changes, and apply. You can edit titles, tags, descriptions, prices, and more. Vela also offers similar bulk editing features for your Etsy listings.

How to use email marketing for Etsy sellers?

As an Etsy seller, you can utilize email marketing through Mailchimp. First, integrate Mailchimp with your Etsy shop to gather customer emails. Regularly send newsletters featuring new products, sales, or updates. Segment your audience to deliver personalized content, increasing engagement and conversion rates. Always respect privacy laws when sending emails. Monitoring your campaign analytics helps to optimize your strategy for improved results.

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